Ideology

Whatever you like, we created for joy and a good feeling series of videos about the cultural-sociological view of the brand, sign, designation. Maybe in the end it won't be just for us, but for other people who don't see the brand as just manipulation, but see the brand more broadly, as an interpretation of the world. This is what we enjoy, this is what nourishes us, this is what we explore and discover, even in the works of the classics. For example, with Durkheim, but also in the most up-to-date knowledge of cultural sociology.

The videos present a cultural-sociological view of the brand, symbol and sign, and their place in the process of creating meaning, or even better, the performativity of the symbol. It sounds academic and professional, but in our opinion it belongs to normal practice and normal life. We are not done, we continue and will bring more practical examples that this knowledge has a tangible impact.

The first video is in English, the others are in Slovak with subtitles, there are five of them and they form the basis for further playing with the topic of the brand from a sociological perspective.

Together with team Cvernovka Foundation and members of the artistic community Nova Cvernovka, we created their joint Manifesto in three workshops. It was exciting, because it seemed impossible to harmonize such a differentiated group full of diverse interests and professions. In the end, we succeeded. And the manifesto is not just a list of values, the meaning of which will change over time and opportunities. It captures their story. The story of who they are and what they become when they do what they do every day. We are keeping our fingers crossed for Cvernovka.

We also found ourselves in this situation: "Being someone together limits us as much as the idea that things are given." We are always changing, shaping what can be and inspiring change. Nová Cvernovka is an experimental space of everyday culture and everyday culture. We are writing a fulfilling and sustainable story of 21st century society."

Pozvoľna prepíname na zimný pokojný režim, čo znamená pracovať menej. Ak vôbec pracovať, tak na našich projektoch, iba pre radosť. Veríme, že sa to podarí aspoň mesiac, ak nie dva. Obaja sme spokojní s tým, že nepracujeme lineárne. Máme svoje vlny produktivity a počúvame ich.

Tento rok nás toho veľa bavilo, aj keď tempo sme mali voľnejšie. Je taká doba, bolo treba ešte viac spomaliť a vnímať svoje potreby. Naozaj výživné boli napríklad stretnutia s tímom ľudí zo Zastúpenia EK na Slovensku. Spoločne sme hľadali zážitok z Európy. Významovo zanedbaná Európa si zaslúžila našu pozornosť – to znie trochu namyslene, ale máme na to, tak to nebudeme maskovať. Na workshopoch sme sa posunuli od komunikácie informácií o inštitúciách Európy, k sprostredkovaniu zážitku, ktorý je ľudský a dokáže zaujať, vyvolať pocit spolupatričnosti. Európa nie je len múdrym starcom, ale aj bežným človekom, ktorý vie oceniť bezpečnosť a pohodlie v každodennosti, vie si napríklad vychutnať dobré jedlo, posedenie s priateľmi a nebráni sa ani otváraniu ťažkých tém, pretože aj tie spoluvytvárali náš európsky príbeh.

Pozdravujeme vás! Kristína a Jan